QR Codes: They’re B-A-C-K!

Wait, they’re back?

Yep, QR codes are here and well, everywhere. With many gatherings virtual, and physical distancing being practiced by some, QR codes are a great way to bring viewers to: your site or an event or a public Zoom meeting, win tickets, read a contactless/digitized menu, download an app, see a map, read chapters of a book, wayfinding in an exhibit, park or museum, and more. They are a mobile-first marketing tool especially useful for timely events. See some of these in action in the Burger King commercial below:

Get out your mobile and get ready to scan….

QR codes take you from one platform to another

Let’s say you have a flier (print or on a digital kiosk) advertising an upcoming event, and a url included for viewers to find out more. Great! Except, most people are not going to take the time to type that url in a browser window (not even a relatively short one) on their phone, as they’re walking by. In their dash from car to building, from front door to “safe” office or monitored space.

Most folks do have 2-3 seconds to point their mobile phone at a QR code on a flier, sticker, kiosk, digital display or sign that catches their eye, and keep running along. Then when they get to their destination and have a minute, there it is, your site or event on their phone browser window, with everything they need to know.

Where/how to make one?

❧ You can Google Online QR Code Generator to find a generator you like.

❧ And, here are a few (mostly free) QR code generators we learned about at a recent WordPress Users meeting:

• QR Code Generator
  —wifi examples: https://www.online-qrcode-generator.com/ email
• QR Generator
  —a Zoom Meeting login example: https://qrgenerator.org/#zoom
• QR Creator
  —Calendar Invite example: https://qr-creator.com/calendar.php
• qrdºby, a free QR code generator
  —track who, when, and where a code was used (might require a subscription service): https://qrd.by/#trackable
• GoQR.me lets you add a logo (as do other sites)
  —a QR code that provides API documentation: https://goqr.me/api/
• Cloud QR allows you to create QR codes from many sorts of content, like images, slideshows, audio recordings
  —a video showing how to create a QR code from audiohttps://cloud-qr.se/howto/audio)

• More? Here’s 40 Best Innovative Uses of QR Codes

A gallery of innovative (some local) QR code sightings:

We can make QR codes for you!

Or, if you are having Media Solutions design something for you, we can add a scannable QR code to your document, sticker, digital event display, postcard, photo, video, poster, flier (you get the idea, anything) for you in Adobe InDesign.

• Do you work in InDesign? Create your own by following some simple instructions from Adobe: https://helpx.adobe.com/indesign/using/generate-qr-code.html

Submitting an event flier to us for the digital displays?

Help your viewers find your event! Please do consider adding a QR code to your flier before submitting it to us. We’ll be sure to add it to the when/where part of the signage as well. Like this recent one…